One of the risks associated with growing older is becoming obsolete. One might think that the more you age, the more experience you gain—and that is true. However, it is also true that as you age, even though your knowledge increases in the things you already do, there are an increasing number of things that you do not do and therefore, know less about. The same phenomenon applies to marketing. Let’s take a trip down the evolution of business-to-business marketing over the past decades. Read more by clicking on the link below
Category Archives: Marketing
We hear e-mail marketing is becoming obsolete and social networking is morphing into the medium of choice for online communication. But in the B-to-B community, it hasn’t happened yet.
So, what are some of the best practices in B-to-B e-mail marketing today? Click here to read the full article.